I was approached by Woodward Tahoe and Jamie Anderson to brand her first enJOY Women’s Snowboarding Event, a gathering that celebrates female athletes, creativity, and community in snowboarding. Unlike traditional competitions, enJOY focuses on progression, individuality, and wellness, creating an inclusive space where riders can come together to session, support each other, and have fun.

For this project, I developed a visual identity that reflects the event’s playful, empowering, and free-spirited energy. This included designing the logo, typography, color palette, and promotional assets, ensuring a cohesive and inspiring look across all materials. The branding captures the essence of self-expression and joy on the mountain, embodying Jamie Anderson’s vision of fostering a positive and uplifting environment for women in snowboarding.

Freelance Graphic Designer | January 2024